.

When we think about what it means for the gospel to go viral in our world, understanding the what isn’t enough, we also need the why and the how. Thankfully Jesus, and the way that he uses parables to connect with his disciples and the crowds, gives us incredible insight as to how we can make the gospel meaningful and memorable through high access and high excellence – even with something like corporate worship. Because if the gospel is going to go viral, then it needs to be easy to catch.

(Matthew 13:34-35)